Leadership Management » Success

Will Twitter Kill Literature?

dennis — Mon, 06 Sep 2010 09:00:42 +0000

There was a time when the world was rich with literature. Words flowed from the minds of writers and could make a huge impact on the reader. Now except few authors we find that not many are getting new books sold in quantity. What will the upsurge in usage of Twitter do to the already dismal scene?

Remember when blogging was popular? There were many who used to blog with lengthy posts and had readers who read these blogs. Some still survive, but many have turned to twitter. Technology is taking a toll over writing. The number of words that one may write is now limited. No body has time to calmly read a lengthy post and enjoy the play of words. Everybody is in rush. That is one reason of the great success of twitter. It would not have done so well a decade ago when we were still interested in slow work. Now we are all in hurry. Mails are getting shorter, exchanges are taking the route of mobile phones and everybody wants to reach somewhere as quickly as possible. Twitter helps all of us doing that.

Can you think of a great author for example Bernard Shaw or Shakespeare writing on twitter? Imagine the compositions that would have resulted! To write and to enjoy reading one needs plenty of time. I remember looking at drafts of a book by PG Wodehouse. The author went back and corrected himself many times. A computer connected to Internet that demands quick response will not help us in such writings. it is Twittering bow. People are telling how they are enjoying a cup of coffee or how they loved a movie and so on. Number of words that are limited will obviously threaten one who is thinking of sharing something lengthy that he/she wrote. Will Twitter Kill Literature?

Who Invented Speed Reading?

Dr. Jay Polmar — Mon, 30 Aug 2010 07:24:30 +0000

The worlds most famous speed reading course is Reading Dynamics developed by Evelyn Wood. Its famous for teaching people to read faster, or speed reading as she called it. Her live course was the first known course that taught students to read faster and it started with about 25 hours of training to double the reading speed.

Over time the system was made available all over the world. These well practiced techniques teach students to read more rapidly, and also comprehend more of what they are reading. These techniques have proven to be repeatedly effective with all ages in many countries around the world.

There are many stories about how Evelyn Wood first learned speed read. My personal favorite was that she, as a child, was fishing at a nearby lake in Utah where she was living. To Evelyn, fishing was a relaxing necessity, but her mind was always active.

When fishing, she brought a book to read until she saw that the float on the fishing line was bobbing. Then shed reel in the fish. It was said that she read with the sun at her back for natural light, and used her index finger on her dominant hand to track under the words she were reading.

Every time when a fish bit, she just put down the book and started fishing again. That’s how it all started.

As she got older, she went to the University of Utah where one professor read and graded her 80-page research paper in about ten minutes. This came to 2,500 words per minute. He didn’t know how to tell his student what made is so he could read fast, nor how he developed his ability. He just read and could understand very quickly and efficiently.

Challenged by the potential to read that fast, Evelyn researched and studied fast readers to see if she could improve her reading speed and comprehension too. Then, she began to teach students herself, she figured out that it could be beneficial to them if she passed her skills on.

The desire to read faster and comprehend more is Universal. People all over the world were fascinated in, what turned out to be, Evelyn’s own techniques for speed reading and comprehension. As she expanded her research and investigation of speed reading, she found people from different parts of the world reading from 1,500 to 6,000 words per minute. All had an impressive level of comprehension proven by their knack for recalling specifics of the text.

She cataloged what each of them did to read faster and she discovered that each had their own traits and all of them had multiple traits in common with the others. These included:

1. Words were seen, and read, by groups. 2. Readers identified patterns and key words when they scanned text, quickly identifying the purpose and theme behind the writings. 3. Readers also sped up or slowed down with the simplicity or complexity of the reading materials. This permitted them control of levels of comprehension.

Based on this the Evelyn Wood program was created. Techniques were developed and tested.

In 1959, she was proficient and prepared enough to make a system that would teach others to speed read as well. Later that year, she opened the Evelyn Wood Reading Dynamics Institute in Washington DC. John F. Kennedy was the first president to have his White House staff trained by the Evelyn Wood method.

Today, the Evelyn Wood Reading Dynamics Institute no longer exists in the US. The rights were sold off to various publishers to market as courses, self-taught, and the remaining Evelyn Wood Reading Dynamics teachers have private instructional practices. Some teachers are still healthy enough in their mid 6os and 70s to still teach the original technique.

Today, the few remaining teachers have passed their secrets to others, who have put the courses online for you to study. Though, you might learn from itinerant speed reading instructors who often teach classes at community colleges, or private corporations throughout the US and beyond. In New Zealand, Australia, and Western Europe, some offices of the original Evelyn Wood Reading Dynamics have survived the creator who past on over 20 years ago.

Since the 1990s, courses became available in audio, video VCR, and later, DVD, adding a convenience that Evelyn could never have even dreamed of when she first taught. Faster reading with greater comprehension can be obtained by students around the world by using the system that Evelyn Wood invented while fishing one sunny day. To find Evelyn Wood Reading Dynamics courses, check with www.speedread.org, they carry the audio and video versions to help you double your reading speed and achieve far greater in life.

Study the self-taught course that teaches more grad students Study Straight A’sStudy Straight A’s, plus Learn to Study Great Grades Unique version for reprint here: Who Invented Speed Reading?.

Marketing Mix – Discover How This Powerful Concept Can Be 100% Responsible For Your Success

dennis — Mon, 02 Aug 2010 09:02:53 +0000

Not many people know of the Marketing Mix, or if they have heard of it, what it really means. Some think it’s all about the specials that they run in their business, or how many newspaper adverts they put it. Actually, it’s a combination of what is also commonly known as The 4 P’s.

Product, Price, Place and Promotion. In that order. Without one, the others fail. All 4 combined together will be 100% responsible for your promotion success. Let me go over them each and how they tie in together and you’ll start to see what I mean.

Product.

This refers to your physical product, or your service that you offer. Have you really looked at it? Pulled it apart and examined it from all angles? (And I don’t mean physically pull it apart!) What is so special about this product of yours? What are you really selling? For example, a hardware shop doesn’t sell drills; it sells holes in the walls. A hairdresser doesn’t sell haircuts, they sell confidence. Find your benefits and see if your product really delivers what you say it does. Once you know that the market wants your product, you can then go about pricing it.

Pricing

Many people get stuck on pricing of their products. The only time this should stump you is when you are introducing a brand new, individual, never been done before product or service into the market. Otherwise this is where your competition analysis comes into play. Who are your competitors? What products do they have that are similar to yours? Are the same type of people buying their products that you want to buy yours? Where do you fit into the marketplace? Are you going to come in cheaper than your competition?(A strategy that can never be sustained, I might add) or will you come with a different angle. This will help you to complete the pricing component of your marketing mix.

Place

This element refers to how people can buy your product. Do you have a retail shopfront? Can they purchase online? Do you have your own distributers? You will see that this section is critical to your marketing success. If people can only buy from your shopfront – what’s the point of advertising in a city ½ an hour away? Especially when your competitors are closer to them? By analysing this point carefully, you will discover that you can save precious marketing $$.

Promotion

This element is the part that people skip straight to. And funnily enough, if you haven’t done the above 3 points first, it’s useless! You are just throwing away all of your money and profits if you don’t know the answers to the above. Test yourself – get someone to ask you all of the above questions, try to overcome objections about your product. When you can passionately promote your product and overcome customers’ objections without any hesitation then you are ready to move on to the promotion aspect.

As you may already know, there are boundless avenues to promote your business. From mainstream marketing such as newspapers and magazines, to free publicity via press releases, to online marketing and social web, there are plenty of strategies that will fit well with your marketing mix, and save you thousands of dollars on your business promotion.

Promoting your business via different strategies is something that should be taken into account on a personal basis. What works for one business doesn’t mean it will work for yours. That is why you need to create your own action plan, based on your own strategies for your business.

The Success of Promotional Items Depends Upon Its Usability

dennis — Wed, 28 Jul 2010 09:02:26 +0000

We all like to receive free gifts and free marketing promotional items handed out by the companies during trade shows and other events. As per the marketing experts, companies offering promotional items during trade shows enjoy more customers and attendants. Distributing promotional items at various relevant events and corporate programmes is the keystone in your branding and marketing strategy layout and they help your company grow and enhance existing and budding relationships. Every business nowadays craves for growth and maximum customer exposure. To grow in business, you have to be on your toes as it involves a lot of planning, thought process, and selection of the right promotional items.

In comparison to all marketing and advertising strategies, promotional items are one of the most useful and proven strategies. With the help of the latest printing techniques, your chosen promotional items can easily be customised by imprinting your company name, logo, message, contact details, slogan, and website URL. The key point in using promotional items is to gift items that people will use frequently. You have to do this without extending your budget. If you are creative, can think out of the box, and know how to deal with the changing market, you are far ahead in the competition. Among all promotional items used for boosting your business, some of the most popular ones, in terms of usability, are:

Promotional Pens: Among all promotional items, promotional pens are the most popular and widely used and distributed promotional items. Promotional pens can be easily embossed with your company name, slogan, logo, and message. Pen is one of the most usable items and is regularly used by everyone, every time. Gifting promotional pens is one of the best choices.

Promotional Calendars: Promotional calendars are distributed by approximately 50% of small businesses each holiday. They are one of the least expensive items gifted by almost every business and the biggest advantage of these promotional items is that everyone uses them and they stay around for the entire year.

Promotional Desk Accessories and Office Supplies: Any business planning to distribute promotional items whether to clients, customers, or to employees, the first choice is promotional desk accessories. Desk accessories usually include pen tubs, imprinted pens, personalised sticky notes, mouse mats, calendars, and clocks. They are placed exactly next to the calendar on the desk and hence, ensure great visibility.

Apart from these items, you can also go for promotional refrigerator magnets. You can personalise and design them as per your needs as they are easily available in various styles, shapes, designs, and colours. At Ideasbynet, you will come across a wide range of promotional items available at pocket friendly prices. By browsing www.ideasbynet.com, you will a wide range of promotional items. For buying promotional items and promotional gifts, visit www.ideasbynet.com.

Promotional Items – Glowing Success

dennis — Tue, 27 Jul 2010 09:03:28 +0000

One of the most successful and noteworthy means of market promotion is the promotional items. Promotional items refer to free gift items or products offered by business enterprises to draw together a mass population to use their products and enhance their profit motive. These items are designed trendily keeping into account the market demand and latest fashion and these carry the company brand name, logo, emblem or any message imprinted or embossed on them. Now, most companies include the website address on them to make it handier for customers.

Promotional items have proved themselves triumphantly in the domain of marketing and advertising. Many consider the use of promotional products as the most efficient promotional tool. Media advertisements like television ads, national newspaper ads are the conventional means of reaching a target audience, but promotional products and gifts have shown better results in the past few years.

Promotional items’ glowing success lies in their simplicity and acceptability. Simple useful items like pens, pencils, writing pads, calendars, T shirts, caps etc. carrying the company names are valuable means of advertisement. Their regular use in the day to day life draws attention of people and successfully magnetizes a significant part of the population towards their company. Promotional items are widely accepted by people of all kinds, of all ages. We all are fond of getting free gifts and inviting people by gifting them with promotional items leaves a great impact. Free samples in the form of promotional products cost cheaper than any other form of advertisement. For a budding company or a small business, it is a much wiser option to market itself and to make its “face known” in the entire market with cheap promotional items like pens, key chains or personalized notepads. Reaching a target audience with a more affordable communication medium is best served by promotional items.

The use of promotional products is visible in every field of business and as a major campaign engine. Promotional items are launched by private business companies, schools, and political institutions at a mass scale. Not only it is confined to profit making institutions, non-government, non-profit organizations also make use of promotional items for public awareness and assistance.

Promotional items have proved their valued existence to disseminate information to a target population. Their success has led to emergence of a number of companies dealing with promotional articles and their customization. Ideasbynet is UK’s leading supplier of promotional and corporate gift products, guaranteeing quality services at lowest prices available in the market. For more information on promotional items visit www.ideasbynet.com and get enchanted by the assortment of promotional items.

What to Know in Choosing the Right College, Babson College

dennis — Thu, 08 Jul 2010 09:17:26 +0000

Determining which college to go to after high school graduation is a decision that takes a lot of consideration and thought to make. The success of getting a degree, especially a business management degree, sometimes hinges on choosing the right college, Babson College. Gaining entrance to this esteemed institution would surely ensure success in the graduate’s career later on.

The earliest step in this process would be to know just exactly what kind of profession a high school student would like to get into. For those who want to establish a business enterprise someday or gain success in the financial industry, choosing the right college, Babson College would be an excellent option. One sure benefit to reap would be the excellent reputation the college has among business colleges as well as in the business community in general.

Another advantage of choosing the right college, Babson College would be the hands-on approach of the institution, in which students would get to experience the actual processes and practices of the workplace long before they process and submit a job application.

And if the student has made up his or her mind in choosing the right college, Babson College, time and effort should be invested in knowing all there is to know about this educational establishment. Consider visiting its website as well as getting in touch with its admissions staff in order to know the qualifications and criteria for gaining enrollment.

Distance should be another factor in choosing the right college, Babson College. For those living within the Massachusetts state, selecting this particular college would probably be an easy thing to do. However, know that there are also a lot of students from all over the world who had also made the decision of choosing the right college, Babson College. In fact, students of different nationalities have long been a major popuation group within the institution, taking advantage of the college’s international renown.

In choosing the right college, Babson College, students also stand to gain benefits from the academic programs offered, especially in the field of entrepreneurship. The college has a number of research centers that ensure that students get to practice all the theories and lessons they learned in classroom setting. They also get to develop a lot of communication and business management skills that will surely prove to be helpful later on.

As an added advantage in choosing the right college, Babson College, Newsweek magazine recognizes the school as the ‘Hottest for Business’ in its list of ’25 Hottest Schools in America’ for 2008. Furthermore, it lauds Babson College as the best school to enroll in for those who wish to start their own business and gain success from it. The school is also known for its liberal arts program, another incentive for choosing the right college, Babson College.

Though this private institution is quite small in size and student number, it can still work toward the students’ advantage. Choosing the right college, Babson College would mean that no student shall ever suffer from inattention and would get to participate in all activities and projects assigned. Ultimately, the result would be a gain in experience and expertise other business colleges provide inadequately.

HP 35s Scientific Calculator

dennis — Sun, 04 Jul 2010 11:18:41 +0000

Robust and economical scientific calculator
100+ built-in functions; 30 KB memory with 800+ registers
Supports RPN and algebraic data entry
2-line, 14-character display
1-year limited manufacturer’s warranty

Product Description
Get professional performance from HP s ultimate RPN scientific programmable calculator – ideal for engineers, surveyors, college students, scientists and medical professionals. Scientific projects require accuracy, functionality and dependability for success. The HP 35s scientific programmable calculator delivers them – and more – with features that include 30KB user memory, your choice of RPN and algebraic entry-system logic, a convenient two-line display, and the … More >>

HP 35s Scientific Calculator

Sales Promotion Ideas For Your Next Direct Mail Promotion Campaign

dennis — Thu, 17 Jun 2010 09:02:23 +0000

Are you a business owner who sells a product or a service to the general public? If you do and if you are looking to see an increase in your customer base, as well as an increase in sales, you will want to take steps to market your business to the general public or your targeted market. One of the many ways that you can go about doing so is through direct mail promotions.

As a business owner, there is a good chance that you are already familiar with direct mail promotions. In fact, you may have even used them to your advantage before. With that in mind, you are urged to take what you know and push it aside for the time being. This is because many business owners, possibly even you, have been using direct marketing promotions to their advantage, but many have been doing so in the wrong ways. To make the most out of direct mail promotions, you will want to continue reading on.

The first mistake that many business owners make, especially those who are small business owners, is having one individual be responsible for their direct mail promotions. That one individual is also likely responsible for developing new sales promotion ideas for your business and your marketing campaigns. Yes, this approach may work in some cases, but you may want to consider having at least two or three employees focus on your direct mail promotions, as well as come up with new sales promotion ideas for you business to make good use of. This may not only improve your success with direct mail promotions, but with your other marketing campaigns as well.

Another mistake that many business owners and their marketing specialist or specialists make is by not coming up with new sales promotion ideas. Many decide to stick with marketing campaigns and promotions that they already know can be successful. While this approach may seem like good idea to you, it is important to remember that running a business is all about taking risks. Should those risks, which in this case would be new sales promotion ideas, not payoff, it would simply mean that you have to return to the drawing board. With that in mind, should your new sales promotion ideas work to your advantage, you may see an increase in sales, as well as an increase in profits, which is the goal of every business owner.

The above mentioned methods are just a few of the many approaches that you can take to make your next direct mail promotions campaign a successful one. In keeping with direct marketing promotions, you may want to consider incorporating your rewards program into your future direct marketing promotions. Direct mail promotions often involve sending important information and updates, often in the forms of newsletters or fliers, to the general public by way of the internet or snail mail. By having your direct mail promotions and your reward programs go hand in hand, it should be difficult for you to see any result other than success.

In keeping with using direct mail promotions to educate and inform the community on any reward programs that you may be currently running, it is important that you have a reward program in place. If you are currently not using reward programs to your advantage you will want to do so and right away. Reward programs are programs where you, essentially, reward your customers with free gifts or other incentives for doing business with you. Many business owners with high priced services or products rely on new customer reward programs and those with lower priced services or products often rely on loyalty reward programs, but the decision is yours to make. With that in mind, whatever decision you do make, use your direct mail promotions to your advantage.

As outlined above, there are a number of sales promotion ideas that you and your marketing specialist can use to your advantage. By regularly staying up-do-date on the latest news in advertising and marketing, you and your business should be poised for success.

Praise Not Criticism In Your Internet Marketing Promotion

dennis — Sun, 06 Jun 2010 09:02:10 +0000

In today’s article I am going to explore the concepts of praise and criticism. Of the two it is often far easier to criticise than to praise. However, what is to be gained from criticism?

Nothing but resentment and a wounded pride, none of which will get someone to do as you want. More often than not the person criticised just gets defensive or as Dale Carnegie says, they will probably just justify him or herself and condemn you.

The net result is nothing gained just a prospect lost forever.

Take for example children. I am a mother of two children aged four and six. I find that I can get them to do as I want far easier by praise than by criticism. Sometimes it can be hard to praise when I am being pushed to my limits, however there is always something that I can find to praise while ignoring the transgressions.

l find that they will quickly forget the bad behaviour as that is not what is getting them attention. They quickly realise that it is their good behaviour that is gaining them the most attention which is ultimately what they crave.

Adults are just like children and long to be praised and not condemned. How can this be put to use with your online business opportunity?

Well, if you focus on what someone is doing correctly and praise them for this then they will more than likely concentrate on repeating the behaviour they have been praised for, thus allowing you to steer them towards actions that ultimately will be of advantage to your online business opportunity.

My father used to say “never take from any man his song”. His view was that everyone has something to say and contribute. You may not agree with everyone but that’s what makes us all unique and keeps life interesting. The secret to success is not in criticising another’s opinion but rather trying to understand it.

It is in understanding others that we best figure out how to get what we want from them. Also Dale Carnegie makes a very relevant point that I particularly like, ”if you want to change someone, start with yourself”. None of us are perfect and we can all do with self-improvement. After all if we were perfect? what would we have left to strive for?

Steps For Success In College Lacrosse Recruiting

dennis — Mon, 24 May 2010 09:17:13 +0000

If you are a goalkeeper, defender, midfielder or attackermen in the game of lacrosse, and you are thinking of attending college on a sports scholarship, there are several steps you can take to help ensure that you are prepared to play at the college level and that you are seen by college lacrosse recruiting scouts in the best possible light.

You need to start preparing for college lacrosse recruiting in high school, and through careful preparation and participation in key events such as tournaments and showcases, you will be well on your way toward meeting your goal of lacrosse recruiting for a college sports scholarship. You will want to get started on reaching your college lacrosse recruiting goal as early as your freshman year in high school.

There are several actions you can take that will help to prepare you for lacrosse recruiting later in your high school athletic career. You will want to participate in your high school lacrosse team games and practices, in order to learn as much about the game and playing well under competition as possible. You can also watch college lacrosse teams play, and begin to think about which colleges you might like to attend. It’s not too early to start making a list of the colleges that pique your interest. At this stage, you can also attend lacrosse camps and play in tournaments during school breaks, in order to learn even more about playing lacrosse. By attending a camp, it also gives the added benefit of allowing you to see the different college campuses, check out the library and dorms, and get to know college lacrosse coaches from the different colleges. During the sophomore year, you will continue with all of the activities for college lacrosse recruiting that you started in the freshman year, but now you can also start contacting college lacrosse coaches from the schools you might like to attend. At this time, the communication will be a one-way street, as the lacrosse recruiting coaches are not allowed to contact you in your sophomore year at school.

However, you can take this year to set up a web page on yourself and add in game highlights, and then direct the college lacrosse recruiting coaches to these links so they can see you in action. During the junior and senior years, you will continue doing all of these steps for college lacrosse recruiting, and add a couple of others to the mix. You will definitely want to send college lacrosse recruiting coaches your tournament and camp schedule when you play during school breaks and in the summer. Include the name of your team, the position you play and your jersey number so they can easily identify you. By this time you will have narrowed your college lacrosse list to your top 10 schools, and can focus on them. Try to meet with the coaches when you attend camps and tournaments. By following these steps, you will improve your chances of playing lacrosse with your favorite college team.

Leadership Management » Success

Will Twitter Kill Literature?

Related Posts

Who Invented Speed Reading?

Related Posts

Marketing Mix – Discover How This Powerful Concept Can Be 100% Responsible For Your Success

Related Posts

The Success of Promotional Items Depends Upon Its Usability

Related Posts

Promotional Items – Glowing Success

Related Posts

What to Know in Choosing the Right College, Babson College

Related Posts

HP 35s Scientific Calculator

Related Posts

Sales Promotion Ideas For Your Next Direct Mail Promotion Campaign

Related Posts

Praise Not Criticism In Your Internet Marketing Promotion

Related Posts

Steps For Success In College Lacrosse Recruiting

Related Posts