Get the Most Out of your College Fair

Too many students approach the college fair as their first brush with the college search experience. Though this is an understandable approach, it tends to be unproductive. The college fair environment can overwhelm you with options. The unprepared student can’t help but feel like a deer in the headlights, not knowing which way to turn. If you use the college fair as your very first step in your college search, you might fall prey to the tactic of running from booth to booth grabbing whatever materials are offered. Later on, you might read these materials, or you might not. In either case, you haven’t made the most of your time. To get the most out of your college fair, you should do a fair amount of homework before you attend.

Plan Your Attack: Know that the college fair will feel overwhelming, and plan accordingly. Find out in advance which schools will be in attendance — your guidance counselor probably has a list. From this list, decide which colleges you are interested in visiting. If you have not yet made a list of schools to apply to, there is no better time than the present. If the list of colleges in attendance is overwhelming, make an appointment with your guidance counselor for her to help you figure out which schools might be the best for you. Talk to your parents and friends as well.  Read more...

Posted: 11th June 2010 under College.
Tags:Amount Of Homework, Appointment, Attendance, Better Time, Booths, College, College Search, College Students, Deer In The Headlights, Environment, Fair, Guidance Counselor, List Of Colleges, Mistake, Most, Options, Parents, Preference, Prey, Running, Search Experience, Tactic
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Write Attention Getting Adverts

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the “ad writer” wants the prospect to do one of the following:

a) Visit the store to see and judge the product for himself, or immediately write a check and send for the merchandise being advertised.

b) Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what’s written about the product – is not doing its job completely.  Read more...

Posted: 19th March 2010 under Writing.
Tags:Absolute Waste, Advertising Copywriting, Adverts, Appointment, Attention, Bottom Line, Failure, Getting, Job, Sales Presentation, Successful Advertising, Time And Money, Waste Of Time, Write
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